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Cola Wars (2019)
Director: Mark Herzog
Cast: Christopher Emerson, Harvey Yazijan, Bill Katz, Joel Stein
Runtime84 min
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Traces the long and ferocious rivalry between Coke and Pepsi, centered on the “New Coke” debacle of 1985. For almost a hundred years, Coke had been the undisputed leader in the multibillion dollar global soda industry–stodgy, predictable, but indisputably top dog–while Pepsi had been the upstart No. 2, forever poking at its big brother with cutting edge advertising. But in 1985, in a stranger-than-fiction twist, Coca-Cola’s executives took a step so daring that no one in either company could believe it: they changed the formula of the most popular beverage on the planet.
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Cola Wars (2019) is a captivating documentary that traces the long-running rivalry between Coke and Pepsi, focusing on the fascinating 'New Coke' debacle of 1985 as directed by Mark Herzog. Fans of corporate histories and the dynamic between industry titans will find this an informative and engaging look at the high-stakes world of the global soda industry.
About
The Cola wars are the long-time rivalry between soft drink producers the Coca-Cola Company and PepsiCo, who have engaged in mutually targeted marketing campaigns for the direct competition between each company's product lines, especially their flagship colas, Coca-Cola and Pepsi. Beginning in the late 1970s and into the 1980s, the competition escalated until it became known as the cola wars.
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