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Ed Herlihy: The Voice of Cheer and Cheese With a voice as smooth and delightful as a slice of Kraft cheddar, Ed Herlihy was a ubiquitous presence on radio and television screens for decades. Though primarily known as the longtime narrator of Kraft commercials, Herlihy's talents extended far beyond the world of advertising. In a career that spanned over 40 years, Herlihy lent his warm, inviting tones to a variety of television productions, from hosting the beloved children's program The Horn and Hardart Children's Hour to narrating the 1954 adaptation of Alice in Wonderland for Kraft Television Theatre. Whether introducing a cooking segment or ushering viewers into the whimsical world of Wonderland, Herlihy's everyman charm and genuine enthusiasm shone through, making him a comforting and familiar presence in American homes. Though he may not have been a traditional leading man, Herlihy's distinctive voice and affable screen presence made him a beloved figure, cementing his legacy as "A Voice of Cheer and Cheese" long after his 1999 passing. For generations of viewers, the mere sound of Herlihy's voice was enough to conjure up feelings of nostalgia and comfort – a testament to the lasting impact of this unsung hero of classic American television.